Malls and attractions across the city report significant growth volumes in spending and footfall during DSS 2024, solidifying Dubai’s position as a leading destination to visit, live, and work in the world

Dubai, United Arab Emirates, 11 September 2024: Dubai Summer Surprises (DSS) 2024 has once again underscored its pivotal role as a catalyst for the emirate’s economic sector performance and tourism growth, with strategic partners and stakeholders across the city recording one of the most successful editions of the festival to date. Thousands of incredible offers, exceptional experiences, citywide celebrations, and spectacular savings delivered significant contributions to Dubai’s economy, with the biggest, most exciting, and best-value edition of the summer programme spotlighting the full breadth of the city’s diverse propositions at exceptional value for everyone. Enduring collaborations with leading corporations helped to deliver on the DSS promise to make this season the best time to be in the emirate for everyone – be it friends or families, couples or solo travellers, residents or visitors, seeking pocket-friendly value or thrilling adventures.