Dubai – February 10, 2025: Zoho Corporation, a leading global technology company, today announced its cutting-edge AI offerings – Zia Agents, Agent Studio, and Agent Marketplace, which will soon be rolled out across all MENA markets, including the UAE, Saudi Arabia, Egypt, Oman, Bahrain, Kuwait and Qatar. These new solutions represent a significant advancement in Zoho’s AI virtual assistant, Zia, utilising Agentic AI. This specialised subset of AI enables digital agents to make decisions, pursue complex tasks, and take autonomous actions with minimal human intervention.

Zoho is introducing Agent Studio, an innovative platform that enables customers, partners, and developers in the MENA region to create their own custom agents, that can be localised to suit the needs of specific industry verticals or to automate custom processes such as VAT filings using AI agents. Zia Agent Studio provides a no-code and low-code environment, allowing partners and customers to design and deploy tailored agents with inherited skill sets, which can then be distributed via Zoho’s Agent Marketplace, where Zoho offers a selection of pre-built agents for instant deployment by organisations.