• The showcase features the Sharjah Collection, a homegrown brand of 7 eco-retreats featuring over 150 units, including the soon-to-open Nomad in Kalba, Najd Al Meqsar, Al Rayaheen Retreat, Moon, Al Faya, Kingfisher, and Al Badayer Retreats.
• The portfolio also includes The Chedi Al Bait, Sharjah, its extension The Serai Wing, and The Lux Collective resorts — LUX* Khorfakkan and LUX* Al Bridi.
• Mleiha National Park, part of the UNESCO-listed Faya Palaeolandscape, anchors Sharjah’s identity as a global model for sustainable and cultural tourism.
• Tourism contributes over 10% to Sharjah’s non-oil GDP, with 1.9 million visitors expected by end of 2025 — up from 1.47 million — and plans to boost the sector’s economic impact from AED 200 billion (2023) to AED 450 billion by 2031.

GNTA launches targeted B2B roadshow for UAE, Saudi Arabia, and Kuwait, building on successful B2C campaign momentum

GCC, Oct31^st, 2025 – The Georgian National Tourism Administration (GNTA) today announced a focused strategy to deepen its engagement with the broader Gulf Cooperation Council (GCC) B2B tourism sector. This initiative is aimed at positioning Georgia as a premier, high-value partner for Meetings, Incentives, Conferences, and Exhibitions (MICE) operators, travel agencies, and investors, capitalizing on the nation’s rapid tourism growth and strategic development plans to create significant new partnership opportunities.

“We are building a foundation for long-term growth by forging strategic alliances with the GCC travel trade and investors to jointly develop high-quality, innovative tourism products that cater to the evolving demand for authentic and immersive experiences. Georgia’s dynamic tourism landscape offers unprecedented opportunities for partnerships and collaborations as we continue to nurture the country’s growing reputation as a preferred international travel destination,” said Mrs. Maia Omiadze, Head of Administration at the GNTA.