Category Archives: Technologies

Gartner Says Worldwide PC Shipments Increased 4.8% in First Quarter of 2025

Windows 11 Upgrades and Increased Inventory to Preempt U.S. Tariff Impacts Fueled Growth

Photo - Computer

Dubai, United Arab Emirates, April 16, 2025 — Worldwide PC shipments totaled 59 million units in the first quarter of 2025, a 4.8% increase from the first quarter of 2024, according to preliminary results by Gartner, Inc. U.S. PC shipments grew 12.6%, reaching 16 million units in the first quarter of 2025.

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Microsoft Strengthens Global Partnership with Databricks, Bringing Azure Databricks Capabilities to Saudi Arabia to Support Vision 2030 Goals

Enhanced collaboration will empower Saudi businesses to leverage big data and AI for digital and AI transformation aligned with the Kingdom’s Vision 2030.

Turki Badhris – Microsoft

April, 2025; Riyadh, Saudi Arabia – Microsoft and Databricks have expanded their strategic partnership to make Azure Databricks capabilities more accessible to organizations across Saudi Arabia. This enhanced collaboration marks a significant step toward empowering local businesses to capitalize on the potential of big data and Artificial Intelligence (AI), driving innovation and supporting the Kingdom’s ambitious Vision 2030 goals.

Mohammad Alzaubi – Databricks

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Infinite Reality To Acquire Agentic AI Company Touchcast For $500M In A Deal That Values Infinite Reality At $15.5B

Touchcast’s AI technology to be integrated with Infinite Reality’s portfolio of products and services including Napster, iR Studio, and iR Enterprise

Dubai, UAE — April 16, 2025Infinite Reality™ (iR), an innovation company powering the next generation of digital media and ecommerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies, announced today the company has entered into a definitive agreement to acquire Touchcast, a pioneering agentic AI company for $500 million in a combination of cash and stock. The acquisition is Infinite Reality’s largest yet, and the transaction agreement values the company at $15.5 billion.

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Huawei Pushes Audio Boundaries with Open-Ear HUAWEI FreeArc

Dubai, United Arab Emirates, 16 April 2025: Chinese tech giant Huawei has released their latest audio innovation, HUAWEI FreeArc, a groundbreaking addition to the growing open-ear audio market. Designed to offer a comfortable and secure fit without sealing off the ear canal, the FreeArc continues Huawei’s efforts to redefine how users engage with personal audio – blending high-quality sound with a sense of spatial awareness and long-wear comfort.

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Panasonic Brings A New Level Of Convenience In The Kitchen With The Cooking Blender 

Blend, cook and clean: all-in-one with the MX-HG6401 that also features 9 auto menus with Middle Eastern recipes for a truly stress-free home cooking experience

Dubai, United Arab Emirates

Panasonic Marketing Middle East & Africa (PMMAF) has announced the regional debut of the MX-HG6401 Cooking Blender, a revolutionary appliance designed to simplify and elevate the home cooking experience.  This all-in-one blender seamlessly handles cutting, blending, cooking and cleaning, offering a new level of convenience for consumers seeking healthy, homemade meals. The appliance also features nine specially curated Middle Eastern Auto Cook Menus for both hot and cold recipes, helping home cooks prepare wholesome dishes without constant supervision.

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