Category Archives: Fashion & Trends

Fashion & Trends

Cotton On Launches New Store at Dubai Hills Mall and Relaunches Deira City Center Store

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Cotton On Launches New Store at Dubai Hills Mall and Relaunches Deira City Center Store

 Shoppers Delighted with Free Denim Customization and AED 100 Shopping Vouchers

Left- Cotton on Dubai Hills Mall Right- Cotton on Diera City Center 

Dubai, United Arab Emirates: Cotton On, the renowned Australian brand retailed by Sharaf Retail in the UAE, known for its commitment to fashion-forward choices and sustainability is thrilled to announce the successful launch of its 13th store at Dubai Hills Mall and the relaunch of the Deira City Center store. These milestones reflect Cotton On’s continuous growth in the UAE and its mission to provide accessible, stylish, and sustainable fashion to the Middle East.

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Fashion & Trends

Autumn/Winter 2023 Collection- niLuu’s

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Autumn/Winter 2023 Collection– niLuu’s

Grace: Where Strength Meets Elegance


In a world where strength and elegance entwine seamlessly, niLuu’s Fall Winter Collection beckons with its exquisite blend of empowerment and grace. This season, niLuu invites you to immerse yourself in a realm where soft tailored blazers and relaxed baggy cargo pants empower you to conquer challenges while wrapped in luxurious comfort. Let the cami dress elegance sway you, a gentle reminder that vulnerability is a remarkable strength. And don’t miss the retro glam of the super chic pussy bow dresses – a nostalgic nod to the past, fused with a forward-looking perspective. Experience the evolution with our superfluid grace pants and grace shirt – a play of color blocking and versatility. Also, our band collar shirts, designed to seamlessly blend with the collection, are poised to become wardrobe staples for every cool woman.

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Fashion & Trends, Shopping & Promotions

AFRA-An oasis of finesse and luxury

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AFRA–An oasis of finesse and luxury

16th September, RITZ CARLTON, DUBAI

Dubai, September 2023- A year around the sun and two memorable fashion soirees later, AFRA is back to set the global fashion scene ablaze with its third edition on 16th September, at RITZ Carlton, Dubai. The game-changing fashion event has successfully established itself as a premier platform that showcases the intersection of design, creativity and culture. With every edition revolving around a significant trend setting theme, this edition promises to be no exception as it rings in the festive season with aplomb and show.

Niti Gupta & Aniqah Javed, Founders, AFRA, have conceptualised and curated a vibrant festive fiesta where haute couture, luxury pret, ready-to-wear styles, and accessories will form a melodious concord of classic elegance and contemporary twists.

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Fashion & Trends

FREE DENIM PERSONALISATION AWAITS YOU THIS WEEKEND!!

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FREE DENIM PERSONALISATION AWAITS YOU THIS WEEKEND!!

Cotton On Expands Its Footprint in the UAE with a New Store Launch in Dubai Hills Mall and Re-Launch of Deira City Center Store

Free denim personalisation with any denim purchase on Friday September 8 at Deira City Center store and on Saturday, September 9 at Dubai Hills Mall Store 5 pm onwards

First 50 customers to get AED 100 gift voucher when they spend AED 250 in-store on September 8 at Deira City Center Mall, and on September 9, these exclusive offers will be available at the Dubai Hills Mall Store 

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Fashion & Trends

Sheraa & Arada announce a nationwide competition callto identify and empower UAE’s next fashion prodigy

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Sheraa & Arada announce a nationwide competition call
to identify and empower UAE’s next fashion prodigy

  • An impact investment initiative designed by Sheraa & Arada to scout the next generation of modest wear and home-based brands based in Sharjah or looking to expand in the emirate
  • Contest targets UAE-based designers and university students who need to send their applications before September 21
  • Selected candidates will receive pitch training by Sheraa’s expert mentors; winner will be offered a showcase opportunity at the Sharjah Entrepreneurship Festival 2023
  • Winner will be offered a 3-month rent-free stand at the Artal boutique in Sharjah & review and advisory support by Arada, a leading real estate developer in the UAE


Sharjah, September 01, 2023

Sharjah Entrepreneurship Center (Sheraa) and Arada have announced a joint initiative as partners, which is poised to turn the spotlight on the UAE’s emerging talents in fashion. Their impact investment initiative is designed to harness the full business potential of local and locally based designers who need mentoring and support to bring their fashion concept to their target audiences across the nation.

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