Dubai, UAE – 14 April 2025 – Medena Pharm, a premium beauty brand proudly Made in Italy, has officially launched in the UAE, marking its entry into one of the region’s fastest-growing luxury skincare markets. With its distinctive blend of nature, science, and emotional wellMedena -being, Medena Pharm introduces a new standard of skincare rooted in quality, authenticity, and self-care.

Founded by Italian beauty entrepreneur Serena, Medena Pharm is positioned not just as a cosmetics brand, but as a holistic beauty philosophy. Designed for women who seek effective, high-quality skincare solutions with a mindful and empowering approach, the brand emphasizes transparency, innovation, and uncompromised product integrity.