Ericsson and du enhance Fixed Wireless Access services in the UAE

Successful 5G mmWave trial demonstrates extended range capabilities to deliver faster speeds and broader coverage for residential customers

Dubai, UAE, March 5, 2026: du, the leading telecom and digital services provider, and Ericsson (NASDAQ: ERIC) have successfully completed a proof of concept (PoC) deploying 5G Standalone (SA) using millimeter wave (mmWave) extended range technology in residential areas across the UAE.

Fahad Al Hassawi – du CEO

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Dubai Chamber Sees Surge with 2,709 New Companies in March 2026

Increase in memberships signals strong investor confidence

2,709 new member companies joined Dubai Chamber of Commerce in March 2026

H.E. Mohammad Ali Rashed Lootah:

  • “Dubai’s economic model rests on a strong foundation that combines resilience, proactive planning, effective public-private collaboration, and deep ties with global markets.”
  • “The growing number of companies joining the chamber during March is a clear signal that Dubai’s investment momentum remains strong and that the emirate continues to inspire confidence among the global business community.”
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Citron Launches ‘Rise by Citron’

Opening Its Full Infrastructure to Homegrown GCC BrandsDubai-born brand introduces acceleration program that opens its retail stores, 50,000-customer database, warehouse, AI tools, office space, partner network, influencer relationships, distribution, and developer and marketing teams to homegrown brands across the GCC – using AI to match every brand with exactly what they need.

April, Dubai, UAE – The world is going through difficult times. Across the GCC, homegrown brands with genuine potential are struggling – not because their products aren’t good enough, but because they don’t have the platform to prove it.

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