Multinational Survey by Philip Morris International Demonstrates Need for Greater Collaboration to Advance Innovation

Eight in 10 people believe misinformation undermines the adoption of critical innovations

Nine in 10 people say it’s important for regulators to ensure public access to accurate information about innovations and to establish clear and fair regulations

Andrzej Dabrowski, Vice President Middle East and North Africa, PMI.

Dubai, UAE – July28, 2025 – The challenges facing our world can overwhelm, but most people strongly believe in innovation’s potential to address the most critical issues in the next 10–20 years, according to the results of a new independent survey commissioned by Philip Morris International. Conducted by Povaddo in 10 countries in Africa, the Americas, Asia, and Europe, the survey and resultant white paper “Innovation Under Pressure: Navigating Complexity to Drive Change” explore the challenges innovation must overcome to drive societal change, including misinformation, outdated biases, and policymakers’ inability to keep up with rapid technological advances.

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Panasonic Introduces Versatile, Powerful and Hygienic Stick Vacuum Cleaners

Designed to make cleaning the entire home effortless, cordless stick vacuum cleaners MC-SBR70 and MC-SBR40 feature robust suction power and versatile attachments that can tackle everything from pet hair to invisible dust.

 31 July 2025:

Dubai, United Arab Emirates

Panasonic Marketing Middle East and Africa FZE (PMMAF) has announced the official launch of its latest premium cordless stick vacuum cleaners in the region – the MC-SBR70 and MC-SBR40.  Reflecting Panasonic’s renowned global standards, both models combine hygienic, powerful performance with extended runtime, all packed into a compact, reliable appliance.  Top of the line model MC-SBR70 even boasts an intelligent dust sensor, which automatically increases the vacuum cleaner’s suction power when it detects higher dust levels for a more efficient cleaning.  

This MC-SBR70, as the premium version, is also engineered with a high-torque, brushless motor and energy-efficient inverter that can deliver up to 135W of suction power.  This ensures exceptionally effective cleaning, effortlessly tackling dirt and even microscopic dust on any surface – from tiles to carpets to wooden floors. Sleek and lightweight at just 2.7 kg, it also comes with an additional battery and charger for extra convenience.     For uninterrupted cleaning sessions, the premium model also boasts a longer running time, offering a total of 116 minutes of operation with the 2 batteries.  

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