Eight in 10 people believe misinformation undermines the adoption of critical innovations
Nine in 10 people say it’s important for regulators to ensure public access to accurate information about innovations and to establish clear and fair regulations

Andrzej Dabrowski, Vice President Middle East and North Africa, PMI.
Dubai, UAE – July28, 2025 – The challenges facing our world can overwhelm, but most people strongly believe in innovation’s potential to address the most critical issues in the next 10–20 years, according to the results of a new independent survey commissioned by Philip Morris International. Conducted by Povaddo in 10 countries in Africa, the Americas, Asia, and Europe, the survey and resultant white paper “Innovation Under Pressure: Navigating Complexity to Drive Change” explore the challenges innovation must overcome to drive societal change, including misinformation, outdated biases, and policymakers’ inability to keep up with rapid technological advances.
Continue reading Multinational Survey by Philip Morris International Demonstrates Need for Greater Collaboration to Advance Innovation