HUAWEI Pura 80 Ultra: The best camera smartphone we wanted all along

UAE – July 22, 2025 –The smartphone scene has become a bit disappointing in recent years. There are no head-turning features or jaw-dropping innovations.

Some minor spec bumps and a fresh coat of paint is all we have been getting year after year. Many have given up waiting with bated breath. That’s when Huawei, the same brand that brought us the first-ever mainstream tri-fold smartphone, drops the HUAWEI Pura 80 Ultra. What’s the deal with this phone, you ask? Well, it might make many people reconsider their plans to buy a mirrorless system. The cameras are that good, and we are not just talking about the main camera.

Best telephoto camera in town

Even for smartphones that flex on camera capabilities, the main camera has always been the centrepiece. The ultra-wide and especially the telephoto were an afterthought. The Pura 80 Ultra is fixing this broken formula by introducing a trailblazing Switchable Dual Telephoto Camera, with versatile 3.7x and 9.4x focal lengths, sharing a super-large sensor to create cinematic portraits and dramatic, razor-sharp close-ups with rich spatial depth.

Having a large photosensitive area means the telephoto lens can take stunning pictures even in low light, which used to be the Achilles’ heel of telephoto cameras. From intricate architectural details to expansive city skylines, it excels at capturing vivid night atmospheres with precise hue and saturation. Photos and videos of concerts and stage events will come out with vibrant colours, closer than ever to professional event photography.

Even better main shooter

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MAX FASHION KICKS OFF BACK-TO-SCHOOL SEASON WITH EXCITING OFFERS ON BACKPACKS ACROSS THE GCC

Stylish, practical, and affordable school essentials now available at Buy 1 Get 1 Free in KSA and flat 40% off across the rest of GCCin-store and online

Dubai, UAE, 22 July 2025 – The countdown to the new school year has officially begun, and Max Fashion is turning up the excitement with its much-awaited Back-to-School campaign, designed to make shopping easy, fun, and budget-friendly for families across the region. Whether it’s their first day of kindergarten or the start of a new grade, students can head back in style—thanks to unbeatable backpack offers from the region’s most trusted value fashion brand.

In Saudi Arabia, shoppers can take advantage of an incredible Buy 1 Get 1 Free offer on all backpacks, making it easier than ever to gear up for the school year with added value. Across the rest of the GCC, including the UAE, customers can enjoy a Flat 40% off on a wide selection of backpacks—ensuring high-quality, on-trend designs at wallet-friendly prices.

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LuLu Exchange & LuLu Money Partner with the Argentine Football Association

Joining Hands with Champions: LuLu Exchange & LuLu Money Partner with the Argentine Football Association

Dubai, 22/07/2025

LuLu Exchange, a leading cross-border payments provider in the UAE, Oman, Bahrain, Kuwait, and Qatar, and LuLu Money, its flagship remittance app, have announced a partnership with the Argentine Football Association (AFA), signing on as their Regional Fintech Partners.

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MENATech Entertainment powers Middle East’s esports rise with education, tournaments, and national collaboration

Dubai, UAE, July 22, 2025 – As the Middle East cements its place on the global esports map, MENATech Entertainment (a GGTech company), an international esports and gaming company, is playing a central role in accelerating the region’s digital entertainment ambitions. With Saudi Arabia and the UAE leading government-backed strategies to grow gaming into a multi-billion-dollar sector, MENATech is bridging global best practices with local talent development, grassroots tournaments, and strategic partnerships.

Saudi Arabia’s National Gaming and Esports Strategy projects US$13.3 billion in economic impact by 2030. As part of its broader 2030 economic transformation, the Kingdom plans to create 39,000 esports-related jobs, driven by large-scale investments and a national push to become a global hub for competitive gaming. Meanwhile, the UAE’s Dubai Programme for Gaming 2033 aims to position the city among the world’s top 10 gaming hubs by 2033, contributing $1 billion to GDP and creating 30,000 new jobs. These initiatives have created fertile ground for companies like MENATech to scale up their impact.

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7UP launches summer campaign, new flavour

  • As temperatures rise during the hottest weeks of the year, 7UP® brings new flavors and chill experiences that leave consumers feeling super duper refreshed in the summer heat.
  • ‘7-Days of Super Duper Summer’ social stunt brings a snowy surprise to scorching cities across the region.

Friday, 18th July 2025 – This summer, 7UP adds more variety with Mint Mojito – blending lemon-lime fizz and mint – launching in Egypt, Pakistan, Saudi Arabia, Kuwat, India and the UAE. In the UK, 7UP Pink Lemonade brings a zesty mix of lemon-lime and raspberry for a fresh twist on a sweet classic. Also, as the temperature rises here, 7UP has launches 7UP’s ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with surprising computer-generated imagery content that transports the viewers to a refreshing snow-filled oasis.

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