Yango Ads Unveils Smarter Monetization Tools for App Developers in Middle East

Dubai, UAE, 14 July 2025 – Yango Ads, the AdTech division of Yango Group, a global tech company headquartered in Dubai, has introduced new monetization opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company’s latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated SDK, built for seamless integration and optimized results.

The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience. New interactive formats are already delivering up to 11% higher engagement, while AI-powered video previews have increased click-through rates by up to 4%. Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the U.S. and South Korea, opening up stronger competition for ad placements and better monetization opportunities.

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Snowflake Appoints Chris Niederman as Alliances & Channels Leader

Niederman brings 30+ years of partner strategy and GTM experience to lead Snowflake’s ecosystem into the next phase of growth

Chris Niederman, Senior Vice President of Alliances & Channels at Snowflake

JULY 14, 2025 – Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced Chris Niederman as Senior Vice President of Alliances & Channels, starting July 21, 2025. Niederman will be responsible for leading the Snowflake global channel and partner ecosystem, and driving growth and collaboration through the Snowflake AI Data Cloud to empower every enterprise to achieve its full potential through data and AI.

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Pearson Advances English Language Assessment with Enhanced PTE and New Express Test

Dubai, UAE – 14 July 2025 – Pearson (FTSE: PSON.L), the world’s lifelong learning company, today announces updates to its English language testing portfolio. These include enhancements to the Pearson Test of English (PTE) and the launch of the Pearson English Express Test, bringing new advances in secure, accurate, and trusted assessments. Together, they demonstrate Pearson’s commitment to improving the testing experience for governments, universities, and test takers worldwide.

Sharon Hague, President of English Language Learning at Pearson

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