Dubai, United Arab Emirates – June 10, 2025 – Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing forces in the mobile marketing ecosystem — especially in dynamic markets like the UAE. Across industries and regions, advertisers are not only adapting but thriving in a consent-driven, privacy-first environment.

Globally, opt-in rates have steadily risen since ATT’s debut in April 2021, with almost 50% of users now consenting to tracking — up 10% since launch. The data suggests that when presented with transparency and value, users are increasingly willing to participate in data sharing.
Continue reading AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In


