Monthly Archives: May 2025

Technologies

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention.

Dubai, United Arab Emirates – April 30, 2025 – AppsFlyer has released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising. 

Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In Gaming, the top 2% of creatives still drive a dominant 53% of total ad spend, while in Non-Gaming, that figure drops to 43%. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation. 

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Education

Nahyan bin Mubarak Al Nahyan Inaugurates “GETEX 2025” in Dubai

Dubai, 01 May 2025 – His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, inaugurated the new edition of the Global Education and Training Exhibition (GETEX 2025) this morning at the Dubai World Trade Centre. The event, recognized as the UAE’s most attended education and training exhibition this year, serves as a leading platform for education and professional development, bringing together local and international academic institutions. The exhibition will continue until May 2.

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Real Estate

GJ Properties Strengthens Ajman Presence with Landmark Projects at Real Estate Investment Exhibition 2025

Successful participation draws strong investor interest; Exclusive offers spark high engagement among buyers and brokers

Ajman, UAE – May 1, 2025: GJ Properties, a leading name in the Northern Emirates’ real estate landscape concluded a successful showcase at the Ajman Real Estate Investment Exhibition 2025, held from April 29 to May 1 at the Emirates Hospitality Center, Ajman. The event highlighted six of the company’s landmark developments, drawing significant attention from investors, brokers, and end-users alike.

As one of the UAE’s fastest-growing real estate hubs, Ajman is attracting investors with its affordable luxury offerings, strategic location, and investor-friendly policies. The emirate is fast becoming a preferred destination for buyers seeking high returns and long-term value in a stable market.

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Technologies

Huawei and Visit Qatar Forge Partnership through MOU signing at ATM 2025 to Drive Sustainable Tourism Growth in Qatar

Dubai, United Arab Emirates, May 01, 2025 — Huawei and Visit Qatar have officially signed a Memorandum of Understanding to collaborate on strengthening Qatar’s position as a leading global tourism hub. The MOU was signed at the Arabian Travel Market (ATM) 2025 in Dubai, marking a significant milestone in the two organizations’ shared vision to drive sustainable tourism growth by leveraging Huawei’s advanced technology and marketing platforms to enhance Qatar’s tourism experience and stimulate high-value travel demand.

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Technologies

WSO2 Launches Ambassador Program to Empower Tech Advocates

New initiative recognizes top community contributors worldwide and fosters the next generation of open-source leaders

Dubai, UAE, May, 2025 – WSO2, the leader in enterprise digital infrastructure technology, announced the launch of the WSO2 Ambassador Program, a global initiative that celebrates and supports the most passionate voices in its tech community, including developers and architects. This program is designed to recognize individuals who actively share knowledge, inspire innovation, and contribute to the growth of the open-source ecosystem powered by WSO2 technologies.

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