Daily Archives: May 1, 2025

Business & Investments

Q1 2025 Recap: Skypex’s Global Expansion and Platform Evolution

As the first quarter of 2025 comes to an end, Skypex reflects on a dynamic and impactful start to the year. With global outreach, strategic collaboration, and platform enhancements at the forefront, Skypex has laid a strong foundation for continued success throughout the rest of the year.

Global Roadmap Tour: A Strong Start

Kicking off in January and February, Skypex launched its highly anticipated Roadmap Tour, which spanned over 5 countries, meeting leaders from more than 15 countries. The tour featured daily leadership meetings, business presentations, and face – to – face interactions with communities around the world.

This international initiative enabled Skypex to not only showcase its vision but also to build deeper, person – to – person connections. Meeting new leaders and reinforcing ties within existing communities has proven invaluable for expanding the project’s global footprint and solidifying its position as a people – first platform.

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Business & Investments

Addleshaw Goddard strengthens Middle East practice with two new Partner appointments

  • The promotions bolster the Banking & Finance and Corporate Finance practices in the UAE and Saudi Arabia, supporting the firm’s regional growth push through integrating market-leading legal expertise

Dubai, United Arab Emirates, May 1st, 2025: Addleshaw Goddard has announced the promotion of two senior lawyers to Partner in the Middle East, reflecting the firm’s continued investment in its regional growth strategy. The advancements further strengthen the firm’s capabilities in Banking & Finance and Corporate Finance across the UAE and KSA, respectively.

Philip Chalmers, formerly a Managing Associate in the UAE, has been promoted to Partner within the Finance and Restructuring practice. Since relocating from Addleshaw Goddard’s Edinburgh office in 2018, Philip has advised on a wide range of high-profile financings, restructurings and real estate projects across the UAE and wider region. He brings a wealth of expertise that spans both conventional and Islamic finance, with particular strengths in multi-creditor debt restructurings, acquisition finance, funds finance and complex real estate financing. He advises financial institutions, private credit funds, sovereign wealth funds and family offices on acquisitions and investments within the region, as well as across Europe and the UK. Some landmark mandates he has worked on include advising the creditor committees on the in-court restructuring of the KBBO Group and the mandated lead arrangers on TA’s acquisition of a majority stake in Alephya Education. 

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Fashion & Trends

Mall of the Emirates set to turn heads with live fashion stunt to launch Spring Summer 25 collections

  • Experience fashion like never before this weekend at the FASHION DOME, your place to access true luxury – featuring live models, shoppable looks, and unforgettable runway moments in a luxurious setting.

Dubai, UAE; 30 April 2025: Mall of the Emirates is bringing fashion to life in the most dynamic way yet. This Friday, May 2 and Saturday, May 3, the iconic FASHION DOME, your place to access true luxury, will transform into a live runway experience, unveiling the latest Spring/Summer 2025 collections in true MOE style.

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Business & Investments

Idealz Holding Launches Winnrz in the UK and Goes Live with Idealz in Mexico

Dubai, UAE – May 2025: Idealz Holding, the Dubai-based parent company behind a portfolio of innovative, tech-enabled Shop & Win ventures, has officially expanded into the United Kingdom and Mexico. This milestone marks the launch of Winnrz, a new brand tailored specifically for the UK market, and the introduction of Idealz in Mexico through a strategic partnership agreement with the Fajer family, signed in 2024.

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Technologies

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention.

Dubai, United Arab Emirates – April 30, 2025 – AppsFlyer has released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising. 

Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In Gaming, the top 2% of creatives still drive a dominant 53% of total ad spend, while in Non-Gaming, that figure drops to 43%. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation. 

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