Frenchman Philibeg Bougard brings magic inspired by timeless tales to SCRF 2025

France’s Got Incredible Talent star dazzles morning crowd at the Sharjah Children’s Reading Festival with lively blend of storytelling, music and magical illusions featuring classic children’s characters


Sharjah, April 30, 2025

Monday blues vanished at the Sharjah Children’s Reading Festival (SCRF 2025), as magician Frenchman Philibeg Bougard brought wonder, music and old-world charm in abundance with his family-friendly act “Magic in the Air”.

Bougard, who first rose to fame on France’s Got Incredible Talent, used beloved characters from classic tales, including Ali Baba, in his routines. Each act, a display of illusion, also gave a playful nod to childhood legends, allowing children to connect deeply with the stories they knew.

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Air Maniax Lands at Mercato Mall – Let the Adventure Begin!

Mercato Mall is thrilled to welcome Air Maniax, the award-winning indoor adventure park by View Emirates, to its dynamic family of attractions. Known for its adrenaline-pumping fun and screen-free entertainment, Air Maniax is the UAE’s leading indoor activity destination – and now it’s right here at your favourite Italian-themed mall.

Whether you’re a parent looking to get your kids moving or an adventure-seeker of any age, Air Maniax at Mercato offers the perfect blend of physical excitement and top-tier safety.

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Ipekci Otantik Celebrates Grand Opening at Mercato Mall with Attendance of Turkish Consul General

Dubai, UAE – April 25, 2025 – Mercato Mall welcomed the launch of Ipekci Otantik, a leading Turkish fashion brand renowned for its dedication to sustainable and natural fabrics. The grand opening took place on April 25 at 4 p.m. and drew the presence of VIP guests, media, and fashion enthusiasts.

The event was held under the patronage of His Excellency Onur Saylan, Consul General of Turkey in Dubai, who also moderated the ceremony. His presence highlighted the strengthening cultural and commercial ties between Turkey and the UAE, as well as the rising demand for eco-conscious fashion in the region.

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Panasonic Takes Customer Service Excellence To New Heights at 2025 Strategy Conference

Panasonic Takes Customer Service Excellence To New Heights at 2025 Strategy Conference, Launches Digital Studio and Holds Technical Olympics

• The Digital Studio ushers in a new era of technical training by revolutionizing knowledge transfer and expanding accessibility.

• Introduction to AI solutions stands out as one of the event’s highlights, designed to keep participants abreast of future technological advancements

Dubai, United Arab Emirates

Panasonic Marketing Middle East & Africa FZE (PMMAF) is pleased to announce the successful conclusion of its highly anticipated Customer Service Strategy Conference 2025 held recently in Dubai, UAE.  This pivotal event, building on the success of previous years, reinforces Panasonic’s dedication to enhancing customer experience. Key highlights of the event included the unveiling of the Digital Studio for Technical Training, a workshop focused on utilizing Artificial Intelligence (AI), and the staging of the the 14th Regional Technical Olympics.

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UBF CEOs Consultative Council Reaffirms Commitment to Further Develop Banking Industry

Abu Dhabi, United Arab Emirates-April 30, 2025:

The CEOs Consultative Council of UAE Banks Federation (UBF), the sole representative and unified voice of UAE banks, held its first regular meeting for 2025 under the chairmanship of H.E. Mohammed Omran Al Shamsi, Vice Chairman of UAE Banks Federation and Chairman of the Board of Directors of RAKBANK, to discuss developments, challenges and their effects on the banking and financial sector, as well as ways to achieve the UBF’s strategic objectives for the current year (2025).

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