Daily Archives: November 27, 2024

Technologies

Snowflake Launches New Initiative to Tackle Global Data Inequality

End Data Disparity initiative aims to improve quality data access and representation on a global scale to better support the United Nations’ 17 Sustainable Development Goals on climate, social and health issues

Dubai, UAE, 27 November 2024 — Snowflake, the AI Data Cloud company, today announced its ‘End Data Disparity’ initiative, which brings together global leaders from across industries, and the data capabilities and collective power of Snowflake’s ecosystem — including partners and customers — to help address and reduce disparities in data quality, availability and access. As part of the initiative, Snowflake has assembled an expert panel of data and technology experts from both public and private sectors, responsible for driving the initiative forward, by offering domain expertise and strategic guidance in addressing global data inequality.

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Business & Investments

متجر 6 ستريت يتعاون مع جوبشوب للاستفادة من مزايا التسويق التحاوري

متجر 6 ستريت يتعاون مع Gupshup للاستفادة من مزايا التسويق التحاوري

المتجر يشهد زيادة في عائد الاستثمار التسويقي بمقدار 8 أضعاف ويحقق وصولاً إلى 97% من قاعدة العملاء من خلال حملات مخصصة على القنوات التحاورية

27 نوفمبر – دبي، الإمارات العربية المتحدة: كشفت علامة 6 ستريت، المتجر الإلكتروني الرائد على مستوى المنطقة في مجال الأزياء، عن تحقيق عائد كبير على الإنفاق الإعلاني بنسبة تتراوح بين 5 و8 أضعاف، من خلال الشراكة مع Gupshup، المنصة الرائدة عالمياً في مجال الذكاء الاصطناعي التحاوري. ويسلط هذا الإنجاز الضوء على القدرة التحويلية للتسويق المخصص والقائم على الفئات عبر المنصات الفعالة مثل واتساب.

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Business & Investments, Technologies

WadzPay Secures SGD $50 Million Investment Commitment from GEM 

Global, November 27 – WadzPay Worldwide Pte. Ltd. (“WadzPay”), a leading innovator in the blockchain technology and financial services company, today announced that it has secured a capital commitment of SGD $50 million in the form of a Share Subscription Facility (SSF) from GEM Global Yield LLC SCS (“GEM”). The SSF will accelerate the company’s growth strategy via acquisitions, partnerships and organic initiatives.

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Business & Investments

6thStreet leverages Gupshup to achieve 8x Marketing ROI using Conversational Marketing

Reaches 97% of its customer base with segment-based campaigns on conversational channels

November 27, Dubai, UAE: Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This underscores the transformative power of personalized, segment-based marketing on rich channels like WhatsApp.

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Featured

Rasasi Perfumes brings ancient essence of oud to metaverse, launching first-ever virtual oriental scent experience

Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines how luxury fragrances are experienced in the digital age, becoming the first in the region to bring oriental fragrances to the metaverse.

At the Theatre of Digital Art (TODA) in Dubai, Rasasi gave attendees the opportunity to witness a bold reinterpretation of oud, blending the brand’s heritage of refined perfumery with cutting-edge digital innovation. Through this immersive platform, Rasasi has created a multisensory experience that enables visitors to explore the rich aroma of Agarwood within a dynamic virtual forest. Utilizing advanced scent simulation and interactive digital landscapes, the experience bridges the gap between physical and virtual sensations, presenting oud in a context never before imagined.

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