Optimum Nutrition, world’s #1 sports nutrition brand, expands investments in Middle East, Turkey, Africa to promote holistic fitness

• Optimum Nutrition, a global leader in sports nutrition for over 35 years, is set to accelerate its growth and impact footprint across the Middle East, Turkey, and Africa, by supporting the governments’ fitness goals, and partnering with their strategic initiatives.
• The global leadership team is expected to visit the region in November, and kick-off this new phase of growth, underscoring the region’s growing importance for the brand.
• Playing a key role in sports events like Dubai Fitness Challenge, Dubai Active Show, and Tough Mudder, the brand also aims to become the gold standard for sports nutrition in the region, raise awareness about nutrition, health & sports, and help everyone “unlock more potential within themselves.”