Abu Dhabi Sports Council launches Abu Dhabi 360,  an emirate-wide wellness programme

Community programme dedicated to helping every person in Abu Dhabi achieve physical, social, and mental wellness is contributing to the government’s vision to be the healthiest and happiest place in the world by 2030  

ABU DHABI, 12 December 2022 – Today, the Abu Dhabi Sports Council unveiled Abu Dhabi 360, a programme dedicated to helping every person in the community achieve whole-person wellness through a personal, attainable journey that redefines health and fitness.

The programme, a comprehensive calendar of events designed to bring the community together and be active, is supported by an app that will help users set and meet wellness goals related not just to nutrition and fitness, but also mental health and social connection.

Abu Dhabi 360 defines health as 360-degree balance of every aspect of wellness: physical, mental, and social.

The Abu Dhabi Sports Council’s goals for Abu Dhabi 360 are driven by the government’s vision to become happier, healthier, and more sustainable.

His Excellency Dr. Mugheer Khamis Al Khaili said, “Abu Dhabi 360 has been launched by Abu Dhabi Sports Council to spark a movement toward improved wellness. It supports the Department of Community Development’s vision to help individuals, their families, and the community through an inclusive program that will inspire everyone, regardless of size, shape, age, or skill level, to pursue personal wellness and balance. The programme is being delivered with a number government partners in the emirate as we work together to make Abu Dhabi the healthiest, happiest, and most sustainable society to live in and visit.” 

The Abu Dhabi 360 app provides users with personalised guidance, encouragement, movement tracking, challenges, recipes, and other wellness resources. It will also celebrate users’ wins by awarding points for completing various challenges, including team and community challenges, that they can redeem for event tickets, prizes, and much more. The app integrates with wearable devices, enabling users to be supported wherever they go.  

John Bromley, public health consultant and director of the U.K.-based National Social Marketing Centre, said, “Abu Dhabi 360 will be a real game-changer for public health. This multi-pronged, evidence-based program is designed to help people change their behaviour by providing personalised tools that will empower them to improve their own health. Our aim is to ensure that everyone feels as though they have the capability, motivation, and opportunity to be more active in their everyday lives.”  

A launch event took place today at the Abu Dhabi Cricket Sport and Sports Hub which featured an installation consisting of four immersive wellness zones.

Participants can look forward to a number of upcoming events, all of which will be available on the app. Download the Abu Dhabi 360 app at http://www.MyAbuDhabi360.ae to find your 360 today.

-ENDS- 

About Abu Dhabi 360  

Abu Dhabi 360 is an evidence-based programme dedicated to helping every person in the community achieve whole-person wellness through a personal, attainable journey that redefines health and fitness. Rather than physical fitness or the absence of disease, Abu Dhabi 360 defines health as a 360-degree balance of every aspect of wellness: physical, mental, and social.   

Abu Dhabi 360 is supported by an app that provides personalised guidance, encouragement, movement tracking, challenges, recipes, and other resources that will help users set and meet their nutrition, mental health, social, and personal fitness goals. Abu Dhabi 360 will also host events and activations that will integrate with the app, while evolving to reflect the voice of the community.   

The Abu Dhabi Sports Council’s goals for Abu Dhabi 360, a key pillar of their sports strategy, are driven by the government’s vision to become happier, healthier, and more sustainable. Find your 360 today by downloading the app at www.MyAbuDhabi360.ae and following us at @MyAbuDhabi360.