Newest brand campaign part of wider USD $20 million investment to drive excitement and visits to Dubai and the world’s greatest show, Expo 2020
Ad involved months of planning for a spectacular Expo 2020 Dubai A380 livery flypast around Burj Khalifa and Expo site
DUBAI, UAE, 17 January 2022: Keeping with Dubai’s ‘nothing is impossible’ spirit, Emirates is soaring up and around the Burj Khalifa for another edition of its viral ad campaign, this time taking it one spectacular step further with the masterful addition of the iconic Expo 2020 Dubai A380. Emirates hit the global headlines and social media feeds of millions in August 2021 when it took its brand message to new heights atop the Burj Khalifa.
Continue reading Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda