P&G relaunches Children’s Safe Drinking Water Ramadan Campaign in the UAE and Gulf region

Shoppers across GCC countries can help contribute to providing clean drinking water through the P&G’s Children’s Safe Drinking Water Program.

Dubai, UAE: Procter & Gamble (P&G) relaunches its highly successful Children’s Safe Drinking Water (CSDW) campaign in the UAE and Gulf region, this Ramadan, by collaborating with key retailers across the region to step up as a Force for Good, to accelerate efforts to help provide access to clean drinking water to people in need. The global outreach program, P&G Children’s Safe Drinking Water, aims to transform the lives of communities around the world by providing 25 billion litres of clean drinking water by 2025.

This year, P&G is partnering with the International Medical Corps NGO to support in deploying resources to provide clean drinking water to children and families in countries that may include Sudan, Ethiopia, Kenya, Somalia, and Nigeria. The campaign was kicked off on World Water Day to further highlight the importance of clean water access worldwide.

ElMehdi Chad, Vice President, UAE and Levant, at P&G said: “Access to clean water is essential for life, yet almost one billion people worldwide face the harsh reality of water scarcity every day. At P&G, we remain steadfast in our commitment to fostering positive change in communities in need. Our primary objective is to raise awareness about the critical issue of clean water scarcity and extend the reach of P&G’s Children’s Safe Drinking Water Program, which has been transforming lives for nearly 20 years. By collaborating with our partners and retailers, and combining our resources and expertise, we aim to provide access to clean drinking water and positively impact the health and well-being of children and families most in need.”

The campaign will run from March 20th to April 8th, 2024 in the UAE, Kuwait, Oman and Qatar, across major supermarkets, where P&G will donate the equivalent of one day of clean water for every purchase of P&G brands* such as Always, Head & Shoulders, Crest, Ariel, Pampers and more.

P&G’s Children’s Safe Drinking Water Program began in 2004 and has partnered with 150+ NGOs around the world to advocate for access and provide billions of liters of clean water. At the foundation of the program is the P&G Purifier of Water technology, easy-to-use water purification packets invented by P&G scientists. With only a bucket, a stick, and a clean cloth, this small packet, transforms 10 liters of dirty, potentially deadly, water into clean drinkable water in only 30 minutes.

To learn more about the Children’s Safe Drinking Water Program, visit www.csdw.org

*shoppers can buy P&G products during the campaign period from the participating stores and P&G will donate up to $100,000 to International Medical Corps

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