Dubai, UAE – 30 June, 2025: Zoho Corp, a leading global technology company, today introduced enhanced AI and work orchestration features to its customer experience (CX) platform, all powered by Zia, Zoho’s proprietary AI engine. These new capabilities are designed to eliminate technological hurdles, making it easier for cross-functional teams to adopt and collaborate within the CRM as they work to deliver better customer outcomes.

“Multiple people in an organisation need access to customer information, yet historically, CRMs have been relegated to only sales teams,” said Hyther Nizam, President Middle East and Africa (MEA), Zoho. “As we democratise CRM with the launch of CRM for Everyone, we also need to build in capabilities that make it easy for anyone to build and extend CRM with simple prompts, without having to be an expert in the system. This is where Zia’s advanced capabilities come in. Now, anyone can create capabilities, workflows, or reports in CRM with a simple prompt. They can also make their CRM look the way they want with Zia’s image to design capabilities.”