The Middle East is not a passive consumer but an active architect of the AI future. The UAE is investing heavily in IT infrastructure and rolling out AI education across schools. These efforts are laying the groundwork for everyday AI, technologies that understand local languages, respect cultural nuances, and integrate seamlessly into daily life. Among the clearest examples are AI assistants, which have evolved into trusted companions that help people manage work, learning, and daily routines with increasing fluency.

Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group, explores five trends shaping the adoption of AI assistants and what they reveal about the region’s progress toward a more connected future.