Tag Archives: Yango Ads

Yango Ads Unveils Smarter Monetization Tools for App Developers in Middle East

Dubai, UAE, 14 July 2025 – Yango Ads, the AdTech division of Yango Group, a global tech company headquartered in Dubai, has introduced new monetization opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company’s latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated SDK, built for seamless integration and optimized results.

The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience. New interactive formats are already delivering up to 11% higher engagement, while AI-powered video previews have increased click-through rates by up to 4%. Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the U.S. and South Korea, opening up stronger competition for ad placements and better monetization opportunities.

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Yango Ads and Dr Nutrition partner to personalise health retail through AI-powered ad solution

Dubai, UAE, 02 June 2025Yango Ads, the ad tech division of Yango Group, has announced a strategic partnership with Dr. Nutrition, one of the Middle East’s leading health and wellness retailers. The collaboration brings Yango Ads’ 360° Retail Media platform to Dr. Nutrition’s digital ecosystem, unlocking new revenue streams while delivering hyper-personalised customer engagement in a fast-growing, data-driven healthcare retail market.

Evgenii Pavlov, General Manager at Yango Ads MEA

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Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story’ Campaign

Dubai, UAE, 23 May 2025 – Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign “Journey into Her Story,” created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women’s Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE.

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Yango Ads’ 2025 Travel Report reveals more than 48% of tourists are influenced by targeted ads

Dubai, UAE — 18 April 2025: Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East.

Evgenii Pavlov, General Manager at Yango Ads MEA (1)

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Yango Ads Expands Its Presence in the UAE’s Growing Digital Market

Yango Ads Expands Its Presence in the UAE’s Growing Digital Market

Dubai, UAE, 26 March 2025: Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, is rapidly expanding its presence in the UAE, one of the region’s fastest-growing digital economies. Yango Ads uses breakthrough technologies to create advertising solutions that outperform ordinary digital ads, helping brands reach the right customers at the perfect moment.As part of its growth in the UAE, Yango Ads is launching new solutions tailored to help local businesses grow their digital revenues.

Evgenii Pavlov, General Manager at Yango Ads MEA

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