Dubai, UAE – December 9, 2024 – Yango Group, a tech company that transforms global technologies into everyday services for local enrichment, and Landmark Reach, the retail media division of Landmark Retail, GCC’s leading omnichannel retailer, have joined forces to revolutionize the MENA region’s retail media landscape.

Yango Ads, the Ad Tech division of Yango Group, will leverage Landmark Reach’s encrypted first-party data to craft targeted audience segments. These segments enable partner brands to reach shoppers with highly personalized content at key points in their shopping journey, ensuring precision and impact in advertising delivery.