Xiaomi 14 Ultra Makes a Big Entrance in the UAE for the First Time

Xiaomi Launched Xiaomi 14 Series Internationally with Next-Generation Leica Optics, Powered by Xiaomi HyperOS

[Dubai, United Arab Emirates, 26 February 2024]

Xiaomi proudly announced the global release of its flagship Xiaomi 14 Series at an exclusive event in Barcelona, Spain, ahead of Mobile World Congress 2024 (MWC). This launch underscores Xiaomi’s dedication to delivering exceptional experiences worldwide.

Formalizing its strategic partnership with Leica in 2022, Xiaomi has redefined the mobile imaging industry, with the Xiaomi 14 Series as the pinnacle of this partnership, featuring Leica Summilux optics.

During the event, William Lu, Partner and President of Xiaomi Corporation and President of Xiaomi International Business Department, presented the newly enhanced group strategy, “Human X Car X Home,” for the global markets, focusing on the smart ecosystem.

The event also unveiled other exciting products, including the Xiaomi Watch S3, Xiaomi Smart Band 8 Pro, and Xiaomi Watch 2, soon to be accessible to users in the United Arab Emirates.

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