Dubai, United Arab Emirates, 19^th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai.

The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established his first company, Al Ghuroob, in Dubai. What began as a small entrepreneurial venture later evolved into a powerful foundation for a global fragrance empire. Building on the success and business vision of Al Ghuroob, Fragrance World was officially formed in 2004, setting the stage for one of the Middle East’s most remarkable brand growth stories.

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