Dubai, United Arab Emirates, 23 October 2023: Core42 has partnered with Publicis Groupe Middle East, a regional leader in marketing, communication, and digital business transformation, to further enhance its Jais Arabic large language model (LLM) and increase its ability to generate content that is specifically suitable for the marketing and communications industry.

The new partnership was signed by Andrew Jackson, Executive Vice President and Chief AI Officer, Core42, and Bassel Kakish, Chief Executive Officer at Publicis Groupe Middle East & Turkey during GITEX GLOBAL at Dubai World Trade Centre.
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