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Arthur D. Little Survey with 24 UAE Banks Highlights Omnichannel Banking Trends and Opportunities

  • 72% of UAE respondents prefer mobile apps as their primary banking channel.
  • Approximately 35% of UAE customers prefer physical branches for complex financial needs.
  • 43% of respondents regularly utilize self-service kiosks for routine banking tasks.
  • Around 70% of high-income UAE customers favor digital banking solutions but still rely on in-person advisory for complex financial decisions.
  • Mobile wallet usage is steadily increasing, particularly among younger and tech-savvy middle-income groups.

United Arab Emirates, 28 May 2025 – According to a new survey by Arthur D. Little (ADL) with 24 United Arab Emirates (UAE) banks, customers are increasingly demanding seamless, omnichannel banking experiences, with mobile banking apps and online platforms leading this digital transformation. The survey indicates that 72% of UAE respondents prefer mobile apps as their primary banking channel, highlighting convenience, intuitive design, and personalized financial management as driving factors.

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