New Bicycle Brands Enter the UAE Market Revolutionizing Cycling Culture

Dubai, UAE, 26 February 2024: – The multi-brand bicycle boutique Wowbikes and Electra Bicycle Company (Electra brand belongs to the TREK) bring new perspectives to the development of cycling culture in the UAE by introducing to the market premium European and American brands that were not previously available in the country.

This development is set to redefine the cycling landscape, emphasizing a shift towards electric bicycles for leisure and fitness, with a spotlight on brands like Schindelhauer, RUFF, Benno, and Vello. These manufacturers aim to cater to the diverse needs of cyclists, offering a unique blend of comfort, style, and innovation. Furthermore, through the efforts of Wowbikes and the Electra Bicycle Company, the UAE market now boasts access to premium cycling accessories from distinguished brands such as Brooks and Ulac.

Continue reading New Bicycle Brands Enter the UAE Market Revolutionizing Cycling Culture →