AppsFlyer insights reveal a 29% year-over-year increase in in-app purchases and an 81% spike in remarketing conversions, highlighting evolving shopping behaviors in Saudi Arabia and the UAE. 

Dubai, United Arab Emirates — December 4, 2024 — AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today released its White Friday 2024 insights, showcasing significant growth in mobile commerce activity in the Middle East. Smartphone in-app purchases on White Friday 2024 increased by 74% compared to average Fridays in November, a sharp rise from 24% in 2023. Year-over-year, White Friday purchases grew by 29%, driven by a 36% increase on iOS and near-flat performance on Android (-1% YoY change).