Progress Beauty, the Dubai-based retailer reshaping the region’s professional skincare scene, took center stage at Beautyworld Middle East 2025. Showcasing the finest in European innovation and artistry, the company highlighted its exclusive partnerships with Sothys, La Biosthétique, and Wherteimar – three icons of high-performance luxury skincare. The company doesn’t merely represent premium brands – it curates a culture of beauty built on education, partnership, and trust in the Middle East region.

At the exhibition that cements Dubai’s reputation as a global beauty hub, Progress Beauty demonstrated how professional treatments can be both luxurious and accessible. The brands’ latest products and advanced skincare protocols, unveiled during the event, are now available across Dubai, Saudi Arabia, and Qatar through progress-beauty.com, with fast and secure regional delivery – a reflection of the Middle East’s dynamic and expanding beauty landscape.