• Dubai joins a growing list of destinations where Visa cardholders can access curated benefits and experiences across city’s top hotels, restaurants, and retailers.
• VisaNet data: Saudi Arabia, the United Kingdom and the United States of America account for Dubai’s top travelers.
• VisaNet data: Repeat visitors to Dubai spend significantly more than first-time travelers – averaging $890 per trip compared to $540 – underscoring the city’s ability to drive long-term tourism value.

UAE, Dubai – December 15, 2025 – Visa today announced an expansion of its global travel program, launching Dubai as one of the first flagship cities alongside Paris and London. The program is designed to give Visa cardholders access to exclusive benefits, premium offers, and unique opportunities—showcasing the very best of Dubai’s hospitality, culture, and lifestyle.