Tag Archives: VIRGIO

Fashion & Trends

Virgio Announces Collaboration with Miss UAE Dr Mahra Lutfi to Drive Sustainable Fashion Movement

Dubai, April 17, 2025: Virgio, the pioneering sustainable fashion brand, has announced Dr Mahra Lutfi—Miss UAE and Miss Planet International—as its Sustainable Fashion Ambassador. The collaboration was announced during a media event that had industry leaders and key stakeholders in attendance at the Paramount Hotel in Dubai, underscoring Virgio’s commitment to making ethical fashion mainstream and promoting eco-friendly style choices throughout the region and beyond.

Founded in 2023, Virgio has established itself as a pioneer in sustainable fashion, blending contemporary design with eco-conscious practices. The brand’s approach combines natural, biodegradable fabrics with transparent, ethical manufacturing. The brand’s collections are crafted in Sedex-certified factories, are PETA-certified cruelty-free, and use innovative packaging to reduce environmental impact. With a presence both online and in stores, Virgio has seen rapid growth in India, driven by a new generation of consumers seeking style without compromise on responsibility.

Mr Amar Nagaram, CEO and Co-Founder of Virgio,

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Fashion & Trends

VIRGIO Announces Its UAE Arrival with an Exclusive Evening in Dubai

Dubai, UAE – January 31, 2025 – VIRGIO, the trailblazing sustainable fashion brand, officially marked its entry into the UAE market with an exclusive celebration at Papa Dubai at V Hotel. The event welcomed prominent media, influencers, and fashion enthusiasts, highlighting VIRGIO’s commitment to redefining fashion with sustainability at its core.

The event’s highlight was the presence of celebrity guest Safa Siddiqui, who added a touch of star power to the night. Guests enjoyed ambient music, posed for photos with Safa, and experienced an event that epitomized VIRGIO’s ethos: luxe, sustainable, and timeless.

Amar Nagaram, Founder & CEO of VIRGIO, took the stage to deliver a heartfelt speech about the brand’s unwavering commitment to sustainability. “At VIRGIO, we are driven by a vision to create fashion that not only looks good but also does good,” Amar shared.  “We believe that fashion should not only be trend-driven but also responsible. Our journey is about empowering consumers with choices that reflect their values while staying effortlessly stylish.”

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