Dubai, UAE – April 1, 2025 – TIRTIR, the first Korean beauty brand to introduce an inclusive range of 40 shades of cushion foundation, has officially made its debut in the UAE with the launch of a landmark K-beauty roadshow at Dubai Festival City Mall. Running from March30 to April 13, the immersive showcase marks the first-ever Korean beauty roadshow in the region, introducing thousands of visitors to the innovative and diverse range of makeup and skincare products that define TIRTIR’s identity.