• Thriwe supports leading businesses and banks globally to enhance customer loyalty with bespoke rewards and benefits.

• Thriwe has garnered an impressive membership base of over 2000 members in the past two months.

26 October 2023, Dubai, UAE: Thriwe, a leading tech-driven benefits as a platform company, announced the successful establishment of its fully operational presence in Saudi Arabia. Established in 2011, the company offers support to businesses and banks to acquire, engage, retain, and delight their customers through curated rewards, benefits, and loyalty.

Leveraging decade-long success in the UAE, Thriwe has established valuable partnerships with renowned financial institutions such as FAB, Mashreq, RakBank, and ENBD. As part of its strategic global expansion, recently the company has made notable acquisitions and received investments. One such investment was secured with Saudi Arabia’s Masarrah (Almutlaq Family Office), making it a significant step in strengthening the company’s presence in the region. Within two months of this investment, the company has garnered a remarkable membership base of over 2000 members in sectors such as Banking, Insurance, and consumer durables.

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