A Next-Gen AI Concierge Redefining Customer Loyalty

The UAE chosen as the first market to introduce Thriwe’s next-generation AI concierge.

Thriwe marks a strategic milestone in its journey by introducing Aina to reshape customer experience and loyalty.

UAE, Dubai, 29^th September 2025: Thriwe, a leading tech-driven one-stop solution for loyalty programs globally, today announced the launch of its flagship innovation, Thriwe Aina, in the UAE. Aina is an agentic AI concierge designed to transform the way businesses engage with their customers, elevating loyalty programs from transactional rewards into personalized lifestyle experiences. The introduction of Aina marks a key step in Thriwe’s expansion in the region, reinforcing the UAE’s role as a launchpad for innovation and technology-led solutions.  

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