THE ROYAL COMMISSION FOR ALULA LAUNCHES ‘I CARE’ CAMPAIGN TO CELEBRATE, PROTECT, AND PROMOTE THE RICH CULTURAL HERITAGE, DIVERSITY, AND HISTORY OF NORTHWEST ARABIA 

·       RCU’s collaboration with international artist David Popa on unique ‘vanishing artwork’ illustrates the urgent need to safeguard iconic monuments, such as the Kingdom’s first UNESCO World Heritage Site at Hegra

·       Campaign will expertly tap into the AlUla community’s desire to protect ancient cultural and manmade landmarks and heritage sites in order to preserve local as well as national identity

·       Campaign will engage with schoolchildren from AlUla through specially created kits that explain the importance of cultural conservation with community events planned

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