L’azurde CEO presents retail and digital transformation at 10th RLC MENA Summit

Riyadh, KSA – 21/02/2024:

The CEO of “L’azurde Company for Jewelry”, Sélim Chidiac, elaborated about the Company’s retail and digital transformation over the last years at the 10th Retail Leaders Circle MENA Summit held from February 19 to 20, 2024 at the Ritz-Carlton in Riyadh.

Mr. Chidiac presented the significance and magnitude of the retail and digital business at L’azurde during a panel discussion with the participation of top sectors leaders. He shed light on how, over the past years, L’azurde embarked on a major growth program to expand beyond its core wholesale and grow its retail and e-commerce businesses which represent today 50% of the Company’s revenues. This Direct-To-Consumer expansion is a strategic development to strengthen the Company’s relationship and understanding of its consumers while enhancing is working capital, cash flow and financials.

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