Abu Dhabi, UAE, 23^rd February 2026: At The Majlis of Possible in Abu Dhabi, senior figures from government, technology and business gathered to examine how artificial intelligence and connected systems are reshaping economic and organisational models across the region.

The forum, hosted by Publicis Groupe Middle East on 12 February at Louvre Abu Dhabi, brought together executives from G42, Publicis Sapient, Microsoft, Snapchat, Nestlé, Amazon Ads and Adobe, alongside policymakers and institutional leaders, to discuss how transformation is being implemented in practice.