- The #CaptainsOfTheCart convened the region’s CEOs of powerhouse brands whose decisions shape consumer culture across the GCC. Together, they agreed: innovation, strategic investment, timely tech adoption, and elevated customer experience are redefining retail into a dynamic, data-driven ecosystem built for agility, emotional resonance, and long-term relevance.
- Retail decision makers convened to explore how AI is driving the next wave of disruption, reshaping everything from customer experience and inventory management to dynamic pricing and retail media monetization
- While many brands continue to look westward for inspiration, the East offers powerful lessons in retail and hospitality, with markets redefining customer experience through super-app ecosystems, mobile-first commerce, and hyper-personalized service models
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