Travellers are no longer just booking beaches. They are chasing altitude, wildlife encounters and meaningful connection. In 2026, Thailand’s eco-tourism movement is transforming how visitors experience the country – and women’s travel groups are increasingly at the forefront of this shift.

Industry data from 2024 – 2025 shows Thailand’s sustainable tourism sector expanding at more than 15 percent annually, with eco-tourism now accounting for over one-third of the country’s responsible travel market. But beyond the numbers, the transformation is visible in the kinds of journeys travellers are choosing.