Study reveals enterprises with CDPs achieve faster AI deployment with superior data quality, while non-CDP users struggle with data wrangling and compliance

22 January 2025 – Tealium today released its sixth annual report, The Future of Customer Data: AI, CDPs, and Real-Time Data, revealing insights into how organizations are leveraging customer data platforms (CDPs) to drive business success in an AI era. The study surveyed 1,200 global professionals across industries, examining both CDP and non-CDP users at various stages of maturity.

Below are key insights and findings from the report.

The Intersection of AI and Customer Data Management

The study reveals a transformative shift in how organizations are leveraging AI and ML through their CDP investments.

Continue reading 81% of CDP users gain competitive edge in AI initiatives, Tealium research shows →