Kicking off the collaboration with the launch of the ‘Inspire Greatness, Together’ campaign

UAE, Dubai – January 27, 2026 – TCL, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, proudly announces Arsenal’s Bukayo Saka as its Brand Ambassador. It marks a significant milestone in strengthening the brand’s global partnership with Arsenal Football Club, where TCL serves as Official Global Consumer Electronics Partner.

TCL has recently teamed up with Arsenal and Bukayo Saka with the launch of ‘Inspire Greatness, Together’, a new campaign that celebrates how football brings people together through moments on and off the pitch. It reflects the belief that greatness is not defined only by the game itself, but by the collective emotions, connections, and everyday rituals that unite supporters around the world.

Dubai, January 7, 2026 – TCL, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, today unveils a new generation of visual technology breakthroughs and AI-powered products at CES 2026. This year, TCL introduces a series of world-first display panels, display technologies, and products, along with a full portfolio of intelligent devices designed to elevate smart living, immersive entertainment, and productivity.

A Glimpse into the Future of Displays

TCL continues to push the boundaries of display technologies that span all screen sizes, from large to small. At its CES 2026 showcase, TCL marks the global debut of its SQD-Mini LED Technology, representing a revolutionary leap in Mini LED performance. By transforming the local dimming zone of conventional Mini LEDs into Precise Dimming Series, it enables precise light control across the entire screen and delivers exceptional performance in both highlights and shadows. It also incorporates TCL’s industry-leading Super QLED technology and an Ultra Color Filter Panel, achieving a longer service life, better color performance, and higher peak brightness. Furthermore, it offers a more stable global high color gamut, more precise light control, and a more refined appearance.

TCL strengthens its long-standing partnership with Call of Duty® and showcases its latest QD-Mini LED televisions as the ultimate gaming displays for the world of Black Ops 7.

Dubai, UAE – November 15, 2025 – TCL Electronics, a global leader in consumer technology, recognized as the Global No. 1 Ultra-Large Screen TV Brand (OMDIA 2024) and a prominent pioneer in home appliances, announced the expansion of its partnership with Call of Duty® alongside the global rollout of Black Ops 7. Returning as the Official TV Partner, TCL is aligning its newest QD-Mini LED technology with one of the most anticipated releases of the year, offering players an elevated visual experience designed to bring every mission, environment and detail to life.

Big-Screen Immersion for the Black Ops Universe