The launch event held at the iconic Burj Al Arab, the only 7-star hotel in the world, marks a historic milestone for the brand’s debut in the UAE, setting the stage for a year of automotive innovation in the region

Dubai, UAE, January 21, 2025 – Elite Group Holding, the exclusive partner of SOUEAST Motor in the UAE, proudly introduced the brand to the region with a spectacular launch event held on January 18 at the iconic Burj Al Arab. The evening seamlessly blended cutting-edge innovation with captivating entertainment, featuring an exclusive set by DJ Bliss, mesmerising light dancer performances, and a dazzling fireworks display.

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