This introduction underscores the UAE as pivotal in SOUEAST Motor’s strategic expansion plan

Dubai, UAE – 12 August 2024 – Elite Group Holding Ltd. and SOUEAST Motor marked an important milestone in their collaborative journey by signing a strategic partnership agreement. This significant partnership formalised on August 7 at the prestigious Bvlgari Yacht Club, celebrated a remarkable milestone for the group and the automotive brand.

SOUEAST Motor’s entry into the UAE with Elite Group Holding is set to introduce a new standard of premium mobility solutions with its “EASE YOUR LIFE” proposition, which prioritises stylish design, comfortable driving, and advanced technology. Featuring the latest powertrains and new energy technology, the vehicles boast high power, an intelligent chassis, and a versatile interior cockpit for superior comfort and adaptability.