Daily morning Mall walks encourage community wellbeing through movement and rewards

Dubai, August 4^th, 2025 – Silicon Central Mall, part of Line Investments & Property’s portfolio, is launching a month-long indoor walking experience, the Mall Walk Club to promote healthy living and active lifestyles during the summer season. The campaign kicks off on Saturday, August 2^ndand runs daily through August 30th, welcoming residents to walk indoors from 7:00am to 9:00am every morning.

Held in partnership with the FITZE app, a fitness engagement platform that rewards users for walking and staying active, the initiative transforms Silicon Central into a climate-controlled fitness arena, where participants can walk for wellness, without breaking a sweat. The Mall Walk Club is part of Silicon Central’s broader commitment to community health, which encourages daily walking across the city’s public and commercial spaces.

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