Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take longer to move. But for brands that know how to play the long game, this lull isn’t a setback; it’s an opening. With fewer voices competing for attention, the quieter months are a chance to stand out, cement your expertise, and position your brand ahead of the busy season.

Anastasiya Golovatenko, PR Director at Sherpa Communications, shares six proven ways to use PR to turn seasonal slowdowns into strategic wins.
Continue reading 6 PR Strategies to Keep Your Brand in the Spotlight During the Summer Slump
