The Co-Blocks Innovation Showcase turns retail into a playground of creativity, powered by Microsoft Copilot+ and brought to life by Promocell.

Dubai — What happens when cutting-edge technology meets family fun? Visitors at City Centre Zahia and City Centre Deira discovered the answer as malls turned into buzzing arenas of play, laughter, and learning. Children rolled oversized dice, parents cheered from the sidelines, and curious onlookers gathered to experience the Co-Blocks Innovation Showcase — an interactive activation that redefined how people experience technology in everyday life.