The annual conference of the International Promoters Association (IPA), a Malayali business community based in Dubai, was held on 25.02.2024 at the Dubai Flora Hotel. The event was attended by prominent business figures such as AK Faisal Malabar Gold, Shamsudeen Nellara , Zainudheen Hotpack, Saheer Stories, Shamsudeen Fine Tools, Riyas Kilton, Muneer Al Wafa, Chacko Olakkadan, and over 200 IPA members.

During the annual meeting, Shaji Narikolli was honored with an award and a certificate of recognition for his achievements in book writing. IPA Chairman Zainudheen Hotpack presented the award, while AK Faisal presented the momentous gift and ponnada.