Tag Archives: Shaffra

Over 2 million work hours saved in 2025, as Shaffra expands Autonomous AI Teams across GCC

Dubai, UAE 29 January 2026: Shaffra, an AI research and applications company building autonomous AI teams for enterprises and governments, has announced the deployment of fully autonomous AI teams at national and enterprise scale across the Gulf, marking one of the region’s most significant operational AI rollouts to date. The teams are now supporting government and enterprise organisations across Saudi Arabia, Oman, Qatar, Bahrain, and the UAE, delivering measurable productivity and transforming traditional workflows.

Over the past year, Shaffra has moved beyond individual AI employees to operate autonomous AI teams embedded directly into enterprise and government systems, achieving operational outcomes that were previously unattainable. Organisations using Shaffra’s autonomous AI teams have reported up to 80% reductions in operational costs, over 2 million manual work hours saved monthly, and significantly faster execution of operational processes, like HR and customer service, all while maintaining consistent quality and compliance standards.

Shaffra has established strategic partnerships with regional telecommunications leaders, including STC across Saudi Arabia and Bahrain, Omantel in Oman, and Ooredoo in Qatar, as well as multiple government entities and large enterprises across the aviation, HR, and real estate sectors. The company is also expanding into Europe through strategic partnerships, reflecting growing international demand for enterprise-grade AI execution, as global AI spending is projected to reach $2 trillion by 2026.

Commenting on the company’s progress, Alharith Alatawi, CEO and Co-Founder of Shaffra, said: “Enterprises are moving past AI trials and looking for systems that can operate reliably inside real organisations. At Shaffra, we are not experimenting with AI; our AI employees have been operating inside real organisations for over a year, with defined roles, accountability, and measurable cost and productivity impact. Our focus is on strengthening Shaffra’s position as a regional leader in enterprise AI execution, supporting enterprises and government entities as they translate AI strategies into daily operations and sustained productivity gains.”

In customer service, AI teams manage up to five times more queries than human-only teams, with continuous, multilingual support. In HR, recruitment cycles that once took weeks are now reduced to hours through automated processing of applications and structured evaluations. Within government and public sector organisations, autonomous AI teams are supporting citizen services, internal reporting, and employee performance workflows, contributing to improved response times and reduced error rates. This reflects a broader shift in enterprise operations, with 70% of organisations expected to rely on AI-driven tools for recruitment, engagement, and performance management.

Shaffra’s approach enables autonomous AI teams to process enterprise knowledge, perform defined roles, and take independent action within workflows. This integrated model signals a fundamental shift in how AI can operate at scale, moving beyond pilots to sustained operational impact.

To learn more about Shaffra and its autonomous AI teams, please visit https://shaffra.com/ 

-END-

6 Ways the UAE Government Is Using AI to Deliver Smarter Public Services

AI is revolutionising how governments serve their people, and in the Middle East, nowhere is this more evident than in the UAE. With AI expected to contribute nearly 14% of the UAE’s GDP by 2030, the government has adopted a proactive, strategic blueprint for integration, building dedicated platforms and mechanisms designed to capture AI’s full potential. As one of the first nations in the region to embrace AI, the UAE has strategically embedded its use across public services, from legal systems to urban planning, to build a data-driven, immersive, and future-ready government that transforms citizen experiences.

Alfred Manasseh, COO & Co-Founder of Shaffra, dives into the key ways the UAE government is putting AI to work across its public service ecosystem.

Continue reading 6 Ways the UAE Government Is Using AI to Deliver Smarter Public Services

Shaffra Launches Groundbreaking ‘AI Trainer’ for Custom Virtual Workforce

Shaffra Launches Groundbreaking ‘AI Trainer’ for Custom Virtual Workforce

AI Trainer is a cutting-edge tool that empowers businesses to create and manage AI avatars capable of performing tasks traditionally handled by humans. These AI avatars are fully customisable, allowing companies to tailor them to reflect their unique culture, policies, and needs.

Dubai, UAE, 21 May 2024Shaffra, a deep tech company in the Middle East pioneering state-of-the-art AI workforces and metaverse workplace solutions, announces the launch of its AI Trainer. Shaffra’s proprietary Large Action Models (LAM) technology powers artificial intelligence (AI) avatars designed to perform a variety of tasks efficiently, ensuring precision and productivity without human intervention. With the AI Trainer, companies can personalise their AI avatars to communicate using language and expressions that reflect their culture and are tailored to their specific needs and objectives.

Continue reading Shaffra Launches Groundbreaking ‘AI Trainer’ for Custom Virtual Workforce