Organised by Sharjah Entrepreneurship Center (Sheraa) from 1-2 February, 2025
SEF 2025 to host 300+ leaders from 45 countries across technology, finance and business development
A distinguished lineup of global leaders, including Sheikha Hoor bint Sultan Al Qasimi, HRH Princess Lamia Bint Majed Saud AlSaud, and Wim Hof, will headline the largest event of its kind in the region.

- Technology & Innovation: Mo Gawdat will explore innovation and will bridge the gap between human potential and technological advancement.
- Social Impact: Ammar Kandil, Plestia Alaqad, and Sahar Rasti share powerful narratives of courage, storytelling, and breaking societal boundaries.
- Media and Digital: Mohammed Saeed Harib, Shelly Frost and Maaz Sheikh will showcase how digital technology is revolutionizing communication and entertainment and insights into entrepreneurial leadership in the media industry.
- Products, Services, and Personal Branding: Noha Nabil and Charlie Wright will illustrate the power of unique personal narratives and transforming passions into successful brands.
- Creativity and Lifestyle: Hadil El Khatib and Diaa Allam will merge wellness, cultural traditions, and artistic expression into entrepreneurial journeys.
- Business Development and Commerce: Mohammed Al-Hakim, Rashid Alabbar, Ali Mokhtar, and Noor Sweid are set to provide strategic insights into regional expansion, leadership, and venture capital.